Stop Understand and Make a Plan

Creating an online presence

- You have decided that your business needs a website

- You bought a domain name

- You paid for hosting

- You hired a web designer or used a website template

- You have spent some time writing and collating your content

But your accountant is starting to ask you to justify the initial plus the ongoing investment.

She’s one tough cookie, Michelle, your accountant. She gets upset when you spend money on a website without showing how it’s going to pay its way, or even better, will it prove to be a profitable investment?!

"Come to my website..."

Website Visitors – Your main goal

Internet Marketing is about making it easier for potential buyers to find your website online.

Once your website is published, its no good if people can not find it. So without website visitors your website is just another liability.

Generating website traffic is the most important component of your internet marketing strategy – the best written ad copy will earn you nothing if no one is going to read it.

Create a Marketing Plan and stick to it

If you are doing your own marketing draw up a daily or weekly marketing     task sheet and follow it.

If you have hired a professional to do your internet marketing ask for periodical updates and progress reports.

Website Traffic – Make it a priority

Your main internet marketing related task should be traffic generation.

Website visitors or website traffic, is the goal here, and learning how to drive traffic to your website is a most important and valuable skill.

There are many effective traffic generation strategies; some of the techniques involved require that you make changes or add components to your website, and some are implemented externally to your website.